About

Our Company

ATHENSA is a US company based in San Diego, dedicated to expanding further the legacy of the market leading PlayBox Technology company. It is established in response to the requests of our 18,000+ PlayBox clients and dealers for a next-generation, wide-scale software platform that extends beyond the traditional PlayBox broadcast use case. ATHENSA delivers the technology innovation, business model and customer support structure that brings the additional flexibility needed to serve much wider markets than the old-school broadcast channel origination.

Our Goal

To be able to meet the unique needs of the clients, we are developing a network of ATHENSA trained Certified Business Partners and PlayBox Franchisees to ensure:

a greater variety of personalized technological solutions (software, hardware, services and add-on tools and applications) exists to answer the individual needs of each client;
a flexible organization allows for objective choice of vendors based on:
- a publicly available client generated rating system;
- genuine competition with no territorial constraints;
- a variety of price levels for similar solutions to choose from;
- the freedom to change vendors when not satisfied with the products or services received.
personalized and timely support.

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Our Squad

Vassil Lefterov

CEO

Vassil Lefterov has 25 years of international CEO experience as an entrepreneur in digital media, software innovation and technology service fields, from start-ups to established and restructuring phases. A major-impact visionary with a proven track record of success, he is the key person in PlayBox Technology since 1994. He is instrumental in putting together the R&D development team and the worldwide distribution structure of the twelve PlayBox Technology country offices and the network of 120+ international dealers. After moving to live in USA seven years ago, Vassil is now growing ATHENSA from San Diego to develop further the legacy of PlayBox Technology beyond the traditional broadcast use case, into a much wider and more scalable software platform.